I’m Elena — I turn tangled ideas into interfaces people enjoy.
For the past eight years I have helped startups, agencies and global brands ship digital products that look sharp and work even harder. My studio, Artely, is built on one belief: design earns its place when it moves a metric — signups, sales, retention or time saved.
Before going independent I led design teams in Bristol and Berlin, running research programs, building design systems and mentoring junior designers. Today I partner with a small roster of clients each year, so every project gets my full attention from kickoff call to launch day.
- 8+ years across web, mobile and dashboard design
- 700+ projects delivered in more than 20 countries
- Research-first process — interviews and testing before pixels
Numbers That Speak
8+
Years Experience
700+
Projects Done
240+
Happy Clients
18
Design Awards
Where I’ve Worked
2016 — 2019
UI Designer, Northbeam Studio
Marketing sites and campaign pages for retail and hospitality clients across the UK.
2019 — 2022
Product Designer, Klarheit Berlin
Led dashboard and mobile work for fintech products used by 2M+ customers.
2022 — 2024
Design Lead, Framecast
Ran a six-person team, built the company design system and research practice.
2024 — Now
Independent, Artely
Partnering directly with founders and teams on web, app and brand projects.
Do You Have A Project In Mind?
Let’s Talk!
Tell me about your goals and timeline — I reply to every serious enquiry within one business day.
CONTACT ME